The greatest pleasure is giving pleasure to others. We are always happy to offer a beautiful gift to those we love. A gift of quality and a truly useful one. Bettina Amberg, the creator of the Bettina à Paris® brand, has always believed that a gift made to last prolongs the emotion of the recipient. A lovely way to align your thoughts with those of the person who searched for and chose this gift.

A luxurious collection accessible all year round 

Visuel © Bettina à Paris®

Bettina Amberg pays close attention to the marketing campaigns that established brands implement for their loyal customers. From reduced prices for a short period and double points to personalized services, there are numerous ways to offer customer benefits. However, these promotions are temporary and often restrict the buyer in many ways.

Bettina à Paris® has decided to offer its keyholder collection at new prices, with no time limit and no conditions. She wants her customers to be able to enjoy more affordable prices on this collection all year round. She has created a more accessible purchase threshold, allowing them to experience the keyholder collection in a new way. Bettina Amberg explains that the keyholders of the same design are available in two different sizes. She encourages mixing and matching: two small keyholders or one large and one small. These keyholders, made from a beautiful material, lined with lambskin leather, and featuring a high-quality carabiner engraved with the brand's logo, make a valuable gift, she adds. In fact, some customers don't attach their keys to them but rather adorn their handbags with the Bettina à Paris® keyholder.



A limitless color palette


Visuels © Bettina à Paris®
1/ Étuis passeport et porte-clés en crocodile rouge

2/ Porte-cartes en crocodile beige & Étuis passeport vanille
3/ Porte-cartes, Étui miroir et porte-clés en crocodile doré. 

What won't change in 2026 is the extensive color palette, one of the brand's strengths. Bettina Amberg isn't afraid to offer all-gold, polished silver, or antique pewter crocodile leather this holiday season.

Every color is beautiful in the noble material that is crocodile leather!

New for 2026!

Visuel : Mini lighter cases full crocodile gold et silver. 

For 2026, the new product, already in the prototyping stage, is a candle lighter for scented candles. The case, like all cases in the Bettina à Paris® collections, will be refillable, and inside will be a BIC® lighter with a rod, guaranteeing quality and safety for users. Bettina à Paris: French flair through and through.


Bettina à Paris® full crocodile collection retail prices:

Small keyholder: €80
Large keyholder: €90
Mini lighter cases: from €50
Card holder: €350
Passport holder: €450
Mirror holder: €190 
Reader number: + 33 (0)6 62 22 90 52

Online store:  : www.bettina.paris

Email : bettina@bettina.paris

Information from the readers: As part of the new law governing the work of influencers, but also journalists and all those present on social networks, we inform you that this article has not given rise to remuneration.